As sports betting operators gear up for the fiercest marketing battle during this year’s Super Bowl, going as far to sell out FOX’s ad capacity well in advance of the event, Charles R. Taylor, professor of marketing at the Villanova University School of Business, is available to discuss breaking news about advertisers ahead of game day. He has some predictions about what we may see on Super Sunday. First, while a few advertisers may attempt to stand out with brand activism messages, we will see less emphasis on controversial social messages than in other recent Super Bowls. With a 30…
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